Assuming the worst is often prudent, but Gallup’s own explanation—citing changes in the company’s business strategy—makes a sad commercial sense. Quality polling companies such as Gallup inhabit a world of rising costs, declining rewards, and multiplying competition. Polling worked because people once accepted a call on the phone the same way they accepted jury duty: as one of the small obligations of citizenship that helped democracy work better. Large numbers of citizens have come to perceive the institutions of democracy as unfriendly to them. The dispassionate stranger on the phone inquiring how a citizen intended to vote—and why—is one of those institutions.