“The gatekeeping thing resonates with me because [discretion] is a constant in what we do,” says Yolanda Edwards, founder of travel content platform YOLO Journal and the former creative director of Condé Nast Traveler, the luxury magazine built on the premise of exclusive travel. “A long time ago – we’re talking at least 25 years – [the photographer] Dewey Nicks told me and my husband to stay at Hotel Raya on Panarea. ‘But you can’t write about it!’ he said. ‘If you write about it you’ll ruin it.’”