In the article “ Why Design Thinking Works ” from the September-October 2018 issue of Harvard Business Review, author Jeanne Liedtka writes: “design thinking creates a natural flow from research to rollout” Design thinking immerses the company in their customers’ experience, challenges internal biases and allows for testing and review of new ideas, so you know your business is not just making changes, but implementing effective innovations. In this episode, we bring you the narrated version of Liedtka’s article