When a friend landed the East Coast distribution for Safety Tubs and brought him aboard, Buete learned that thousands of leads for tub sales were flooding in fromAARP Magazineads. After the first customer called in tears, Buete became a believer. One woman told them she hadn’t bathed in a tub in over a decade. “I remember her name to this day,” Buete says. By 2005, Buete and his friend had acquired Safety Tubs.