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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

软件初创公司InsightSquared如何应对制定最佳销售和营销策略的挑战

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
2026-03-17  6919  晦涩
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Mark Roberge teaches entrepreneurial sales and marketing in the MBA program. It’s a topic we don’t cover enough here on Cold Calls, so we’re thrilled to be talking about it today. Prior to HBS, Mark led global sales at HubSpot, and he has a new book out called The Science of Scaling. It’s available now, Mark, is that right?

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