After drying your face, lightly massage your skin with a pre-shave oil that contains hydrating ingredients such as almond oil or vitamin E. Maude’s Moisturizing Shave Oil delivers both. “Pre-shave oil is not just about lubrication,” says Simone Forini, 31, the master barber at Barberino’s in New York City. “Its real benefit is hydration; the oils penetrate the skin and hair, softening them deeply to minimize irritation, redness and microcuts.”