Now, I’m normally of the belief that most Kardashian news can be promptly disregarded; but the thing is, dear reader, I was convinced we were but a hair’s breadth (sorry) from a serious big bush revival. There were pubes on the catwalk (see Margiela’s 2024 haute couture celebration of the merkin), and at the beauty counter (the Kiehl’s campaign that used real pubic hair). Online, there was “full bush in a bikini” – a TikTok trend kicked off by a viral video in which a woman delights in seeing precisely that – which became the phrase du jour of women posting in praise of a full thatch, or criticising removal for its ingrown hairs, razor burns and just the whole “male gaze” of it all. And I must give a mention to one user known as President Bush, whose popular “bush aura” readings see her guess what pubic hairstyle a celebrity is sporting based on vibe – the cooler, happier, and more independent the woman, the more silky and abundant the fur. Think big dick energy, bush edition.