GUARDIAN | Culture
The Guide #231: How the hunt for the next James Bond became the franchise’s best marketing tool
指南 #231:如何寻找下一任詹姆斯·邦德成为该系列最佳营销工具

Faces of Bonds past … (clockwise from top left) Daniel Craig, Pierce Brosnan, Sean Connery, and Roger Moore.
2026-02-21 1020词 困难
It has been an unusually long wait – one presumably stretched out further by the baton-passing of creative control from long time Bond-stewarding siblings Barbara Broccoli and Michael G Wilson to MGM and its parent company, Amazon – though perhaps it is not an entirely unwelcome one. Because the “search for the next Bond” is as crucial a part of the franchise as martinis, femme fatales and product placement; a vital act of self-promotion that keeps Bond in the headlines even when no film is forthcoming.
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