GUARDIAN  |  Culture

The Guide #231: ​How the ​hunt for the ​next James Bond ​became the ​franchise’s ​best ​marketing ​tool

指南 #231:如何寻找下一任詹姆斯·邦德成为该系列最佳营销工具

Faces of Bonds past … (clockwise from top left) Daniel Craig, Pierce Brosnan, Sean Connery, and Roger Moore.

Faces of Bonds past … (clockwise from top left) Daniel Craig, Pierce Brosnan, Sean Connery, and Roger Moore.

2026-02-21  1020  困难
字体大小

It has been an unusually long wait – one presumably stretched out further by the baton-passing of creative control from long time Bond-stewarding siblings Barbara Broccoli and Michael G Wilson to MGM and its parent company, Amazon – though perhaps it is not an entirely unwelcome one. Because the “search for the next Bond” is as crucial a part of the franchise as martinis, femme fatales and product placement; a vital act of self-promotion that keeps Bond in the headlines even when no film is forthcoming.

请登录后继续阅读完整文章

还没有账号?立即注册

成为会员后您将享受无限制的阅读体验,并可使用更多功能,了解更多


免责声明:本文来自网络公开资料,仅供学习交流,其观点和倾向不代表本站立场。